Public Relations

Added on Nov 4, 2009 in Public Relations

Information

Public Relations, like all other aspects of marketing and communications, is evolving at a breakneck speed. As the Internet continues to make it easier for individuals all over the globe to produce the kind of media assets that once required hundreds of thousands of dollars to produce, Public Relations as a discipline and service is changing too.

Newswire services are no longer accessible only to the wizards of PR, and companies can now communicate messages in all sorts of new ways. Ironically, one of the most important ways to effectively communicate on the Internet right now is to listen as much as you talk.

Casa Dana Group can help guide clients toward the right tools for this. Here is a bit of information about some of our past accomplishments in the world of traditional PR, all of which were based on solid branding and communication objectives.

As Creative Director at autobytel.com, worked extensively with top high-tech PR firm RBI Communications on story development, producing digital and video assets for video press releases, press conferences, trade events, and online media assets for journalists and reporters. Also developed video news releases and press coverage, which helped guide the company to a top-ten position of consumer dot-com brands.

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Assumed executive PR responsibilities for fast-growing internet company. Conducted agency review and engaged Middleberg + Associates, “Inside PR” magazine’s Best Public Relations Agency of the Year. Established positioning and messaging platform, trained Middleberg’s staff, set PR plan, and guided overall PR development from startup through venture funding and product development.

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Created brand positioning and messaging for ground-breaking internet advertising company working with Brain Solis and his PR firm Future Works. Established the analyst relations plan and managed the relationship with this PR firm to deliver the company’s message to key editors and analysts in the online advertsing, beyond-the-banner and email marketing industry segments.

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